The Art Director/Copywriter Game

Wanted to share a little photo project I've been working on. It is (as it often is) inspired by my friend Jorge, a creative director and graphic designer. [Jorge, man, how many posts are you responsible for at this point? Yeesh! Don't start charging me...]

When Jorge and I worked together at People en Español magazine (among others), he had a set of old wooden letterpress letters sitting on his bookshelf that spelled out the word "create." And every week, we (meaning I) played what we dubbed the "Art Director/Copywriter Game," where I'd come in and move his arty little letters around in order to change them into a new word.

Friends: did you know that you can create at LEAST 30 words out of the letters C-R-E-A-T-E?* And if you're counting (because I know you are), that's around 7 months and some change that this lady could come in once a week and totally bug her neat-freak co-worker. And that is awesome.

In honor of the game, I bought some funky-cool letters a few years back from Zipper Gifts and placed them in my home. And for the past few months, I've been trying to turn them into a photography project. I am not totally happy with the pics so far, but I think I need to post them in order to either inspire me to amp it up or realize that they're fine and deal with it. Here are the results...









*Stop thinking about it. Here's what I've figured out so far:

1. EAT

2. TEA

3. CRETE

4. ATE

5. TEAR

6. RATE

7. RACE

8. ACE

9. CAT

10. EAR

11. TRACE

12. TREE

13. CRATE

14. CARE

15. CARET

16. ARE

17. RAT

18. CAR

19. CART

20. TRACE

21. TEE

22. TAR

23. ART

24. ARC

25. TARE

26. TACE

27. CATE

28. REET

29. TEER

30. CREATE (duh)

Okay, nerds--what did I miss?