Thursday
Jun172010
The Art Director/Copywriter Game
Wanted to share a little photo project I've been working on. It is (as it often is) inspired by my friend Jorge, a creative director and graphic designer. [Jorge, man, how many posts are you responsible for at this point? Yeesh! Don't start charging me...]
When Jorge and I worked together at People en Español magazine (among others), he had a set of old wooden letterpress letters sitting on his bookshelf that spelled out the word "create." And every week, we (meaning I) played what we dubbed the "Art Director/Copywriter Game," where I'd come in and move his arty little letters around in order to change them into a new word.
Friends: did you know that you can create at LEAST 30 words out of the letters C-R-E-A-T-E?* And if you're counting (because I know you are), that's around 7 months and some change that this lady could come in once a week and totally bug her neat-freak co-worker. And that is awesome.
In honor of the game, I bought some funky-cool letters a few years back from Zipper Gifts and placed them in my home. And for the past few months, I've been trying to turn them into a photography project. I am not totally happy with the pics so far, but I think I need to post them in order to either inspire me to amp it up or realize that they're fine and deal with it. Here are the results...
*Stop thinking about it. Here's what I've figured out so far:
1. EAT
2. TEA
3. CRETE
4. ATE
5. TEAR
6. RATE
7. RACE
8. ACE
9. CAT
10. EAR
11. TRACE
12. TREE
13. CRATE
14. CARE
15. CARET
16. ARE
17. RAT
18. CAR
19. CART
20. TRACE
21. TEE
22. TAR
23. ART
24. ARC
25. TARE
26. TACE
27. CATE
28. REET
29. TEER
30. CREATE (duh)
Okay, nerds--what did I miss?
in 
Photos, Things You'll Love | tagged word games | Email Article | Share Article | Permalink | 9 Comments
Photos, Things You'll Love | tagged word games | Email Article | Share Article | Permalink | 9 Comments
Reader Comments (9)
I LOVE the picture of the tiny car - so fun and the "CAR" word is so subtle. Fun project, my friend. :)
You know I'll be doing this all day. Does spelling count?
Y-e-s!
Oh Amy, you've done so well, I love your this series. I always remember how you used to walk by my office and "create" a word within seconds, and then it took me forever to find the complimentary "art" so I can put it in the frame next to the word. I miss those times but I'm glad you kept the game alive.
btw, I can't wait to see how you will solve the visual for "Reet".
Also, you should make this a children's book. Se-rious-ly.
Jorge! I TOTALLY flaked on the part where you found an image to the corresponding word I created! Gah! That was the best part!
I am clearly getting old. My mind is numb.
I think this project is going great! fun pics!
How about react, acre, ere, era and rec? I think they are spelled correctly.
You have been thinking about this all afternoon, haven't you??
Ya'll, my mom's way more genius-er than I could ever be. That said, there at LEAST 35 (35!) words you can create from the letters C-R-E-A-T-E.
Anyone else??
Very fun - now I'm obsessing. (!!) Good for the mind! Love this - especially love "Car," too. XOXO